Writing Headlines:

– Write your article title first. 

I know a lot of folks who write the article and then come up with a title as the last course of business. If that is what you normally do, I encourage you to reverse your process.
Why? When you sit down to write your article, you have an idea of what you’ll be writing about. By creating the title first, you’ll also be explicitly stating the promise that your article will fulfill. This will help you to write a more focused article–if you know what the main point you’re going for in the article, it will direct all of the things you choose to include in the content.
This is a lot easier than writing the article first and then trying to backtrack and extract a purpose or promise from the already written article to highlight in the title.